Channel: Marketing Careers
网页3 天之前 · Meeting salary expectations is the biggest stumbling block to finding the right talent for your marketing team, according to recruiter Michael Page.
Marketing Analysis | Marketing Week
网页2019年6月21日 · Customer Experience. Design & Branding. Marketing Effectiveness. Market Research. Price Strategy. Product & Service Innovation. Targeting & Segmentation. In-depth features, interviews and insights into marketing’s biggest issues.
Latest Articles - Marketing Week
网页The latest articles from Marketing Week. Progress to address marketing’s socio-economic pay gap problem has been slow, but leaders believe the industry can reach a turning point if people take action now.
Brand lift metrics: The key to performance marketing in 2023
网页4 天之前 · If you’re considering adding brand lift data into your performance marketing metrics, here are five ideas to get you started: Keep it simple – focus on collecting the minimum data needed to assess the success of a campaign (ie awareness, consideration, preference and action intent). Little and often – consistency is key.
The best marketing campaigns of 2022: Part 1
网页2022年12月6日 · But rather than shy away from the challenge, Boots attacked it head on, with ‘Summer Better Be Ready’ becoming its biggest summer push to date. Indeed, the marketing budget for the brand’s 2022 summer drive was 20% higher than 2021’s ‘Feel Good as New’ campaign. It was also the first campaign to be launched as part of the …
Sports Marketing | Marketing Week
网页Frasers Group is not replacing the CMO role after Beckie Stanion left in February. Instead, Ger Wright, managing director for sport at Frasers Group, is now responsible for marketing alongside chief customer officer David Clark.
The best marketing campaigns of 2023: Part 1
网页2023年12月4日 · The movie broke box office records for the highest opening weekend of 2023, estimated to be £293m worldwide. It is also the highest grossing movie of the year (so far), with global sales passing $1.4bn. It’s had a major impact on cinema advertising too. While not exclusively down to Barbie, AA/Warc data suggests cinema advertising is ...
Marketing News | Marketing Week
网页3 天之前 · Explore Marketing Week. All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
Mark Ritson - Marketing Week columnist
网页2016年10月14日 · Mark Ritson is a brand consultant and marketing professor. He has a PhD in Marketing and taught on the MBA programmes of leading business schools including London Business School and MIT. He has written a column on marketing for almost 20 years, winning the PPA Business Columnist of the Year four times. PPA judges said in …
Marks & Spencer Marketing Strategy | Marketing Week
网页2016年10月20日 · Design & Branding. Marketing Effectiveness. Market Research. Price Strategy. Product & Service Innovation. Agency Relationships. About Marketing Week. Marketing news, analysis, opinions and ad campaigns from Marks & Spencer.