Stanley collaborated with 'Wicked' to create a limited-edition collection inspired by the film. But the release has caused chaos at some Target locations.

The overwhelming demand for Stanley and Target's "Wicked" cups demonstrates how Stanley can maintain its status as brands like Owala gain traction.

Target customers narrowly avoided a heated brawl over the new limited-edition Wicked Stanley cups. Since the collaboration hit Target stores in the US on October 13, fans have been clamoring to get their hands on the limited-edition Stanley Quenchers,