This article outlines research by marketing professor and brand consultant Mark Ritson, who uses Effie case studies from the UK and US to assess the adoption of effectiveness principles in each of ...

Fast food brand McDonald's drove record levels of brand love amidst a challenging commercial landscape in the UK with an emotional advertising approach.

Klondike, an ice cream brand, relaunched its long-term tagline of What Would You Do for a Klondike? in the USA by showing up in person to call on people to follow through with what they said they'd do ...

This article delves into results from WARC and Aprais showing whether the relationship between marketers and agency correlate with effective work. A report by Aprais and WARC highlights a significant ...

Changes to performance marketing include measurement metrics and increased complexity in media with multiple channels becoming more addressable and shoppable – this is in addition to the rise of ...

WARC's Ann Marie Kerwin talks to Ad Net Zero's US director John Osborn and lead climate science and policy advisor Bill Wescott, discussing the creative and scientific perspectives in coming up with ...

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium ...

The global luxury goods industry experienced a 4% YoY growth in 2024, driven mainly by Asia Pacific and the US, however, luxury brands are beginning to feel the strain of high inflation, tight labour ...

WARC's Paul Stringer talks to Mimi Turner, Head of Marketplace Innovation at LinkedIn, Harjot Singh, Global Chief Strategy Officer at McCann & McCann Worldgroup, and James Hankins, Global VP Marketing ...

Dull advertising does not deliver the marketing intent and stems from accountability sinks – but creative development and evaluation can identify and remedy dull ...