Disney reported their new global ad tech stack has deliver to 157 million global active ad viewers on Disney+, Hulu and ESPN+ and this wouldn't be at all possible, without the support of their ...

One of the ongoing complaints about the ad industry is a lack of transparency about where you're buying and how it's measured. At CES 2025, Disney discussed their new global ad tech stack and how they ...

Provenance and authenticity of content have become critical issues as Generative AI-derived content and disinformation flood the digital world. The Coalition from Content Provenance and Authenticity ...

Leveraging viewer data to identify and target users is the sine qua non of CTV advertising, and the closer channels can bring advertisers to the viewers, the more revenue they can bring to their ...

CES can be incredibly overwhelming. There are thousands of products on display, which makes finding the good stuff especially hard, so we went with the opinion of a jury of experts for the CES ...

The agreement to merge Disney's Hulu + Live TV with Fubo will not only see Fubo dropping its anti-trust lawsuit against Venu but appears to cast Venu's other main partner, Warner Bros Discovery, out ...