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Marketing Week
2 天
Boots sees strong growth as customers benefit from ‘strategic focus on value’
Boots has reported strong growth in its first quarter “across all categories and channels” boosted by a strong Black Friday.
Marketing Week
2 天
Don’t forget the little things as you plan your media for 2025
The ‘McRib’ campaign from McDonald’s last year was a sterling example of how to take a smaller bit of messaging and maximise ...
Marketing Week
2 天
Strong Christmas and ‘targeted investments’ factor into Sainsbury’s growth
Sainsbury’s increased focused on price matching, Nectar and value has led to the grocer outperforming the market, despite ...
Marketing Week
2 天
From ‘diamond’ teams to great reshuffles: How is marketing recruitment shaping up in 2025?
Permanent job vacancies in the UK have shrunk at the fastest rate in four years, according to new data from KPMG and the ...
Marketing Week
2 天
Team Structure
Everything you need to know to help you build, manage and lead your marketing team, from structures to team building and workplace culture.
Marketing Week
2 天
Molly Innes
Aiming to create the “greatest campaign of all time”, the tennis tour wants to attract new audiences and support fresh talent as legends of the sport retire.
Marketing Week
3 天
Meta fact-checking overhaul: Mass exodus unlikely but advertisers will be watching closely
Advertisers are questioning what Meta’s plan to get rid of third-party fact-checkers on Facebook and Instagram means for ...
Marketing Week
3 天
Greggs pledges to ‘meet the headwinds’ of 2025 with value offering
CEO Roisin Currie acknowledges consumer confidence is low and there are cost pressures going into 2025, but says Greggs’ ...
Marketing Week
3 天
Tesco credits ‘biggest ever Christmas’ to increased value focus
The supermarket achieved its highest market share since 2016, now at 28.5%, after increasing its focus on value over the ...
Marketing Week
3 天
M&S ‘out to break records’ after festive success
Boosted by its festive campaigns, M&S broke sales records over Christmas with more customers choosing the retailer for ...
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