Former PZ Cussons chief marketing transformation officer and ex-Diageo marketer Andrew Geoghegan will join the Glenfiddich ...

Through strategic partnerships and creative, low-cost approaches, Pennies has achieved 40% growth in the face of economic ...

At a basic level, the role of marketing is to make it easy for consumers to recall your product and want to buy it. Yet, ...

The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that most brands ignore or forget - and ...

According to Marketing Week’s exclusive new research, the majority of B2B marketers still prefer short-term marketing tactics ...

All the latest news, analysis and opinion on travel and leisure marketing.

Premier Inn’s global customer director Tamara Strauss has left the business after five years as its top marketer. A spokesperson from parent company Whitbread declined to comment on whether the role ...

The finance department will choose between “this or that” when it comes to investment. Marketers, then, need to make the argument that marketing spend will benefit the business above a different ...

Marketers need to give finance “a reason to believe” in the function, argues Motorway chief financial officer Liz Kistruck. Kistruck was speaking alongside econometrician and Magic Numbers founder Dr ...

ITV, Sky and Channel 4 are hoping to provide advertisers with a means of quantifying TV’s effect on short-term performance metrics to help “pave a way for a more transparent approach to advertising ...