People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

In today's omnichannel environment, customers expect to seamlessly move through one—connected—buying experience that meets their experiential needs. That means marketers need to deliver personalized ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios. The annual report was based on data ...

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...

Marketers are addicted to Google and Facebook: They spend more than half of their advertising budgets on Google and Facebook, regardless of vertical, and they will continue to do so through 2023, an ...

When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. However, more than half of marketing and comms ...

The average email open rate last year across 19 industries was 17%, according to recent research from Campaign Monitor. The report was based on an analysis of billions of emails sent via the Campaign ...

The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research from WARC. The researchers compared media consumption among ...

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the video platform achieved in 2022, according to recent forecasts from WARC. The ...