With the TikTok ban potentially taking effect in Q1 2025, marketers are on the lookout for alternatives if the company's ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

As 2024 draws to a close, Google's Year in Search provides insights into topics that captured the attention of Malaysians throughout the year. According to Google, sports were a major highlight ...

Spare cash management platform Chocolate Finance recently took to the streets of Singapore with a tattooed pink Santa to deliver happiness and to 'make life richer'. Earlier this week, pink Santa ...

From humble start-up to global icon, Razer rose to the top of the gaming peripherals market by consistently delivering quality products made with ergonomic design in mind. What we see: Brand ...

As we approach the end of 2024, we at MARKETING-INTERACTIVE want to extend our heartfelt gratitude to each and every one of you for your unwavering support throughout the year. Way was most ...

Video sharing platform TikTok is reportedly offering users hundreds of US dollars to spend time on the app, invite friends and purchase products from TikTok shop. The initiative comes as the brand ...

In the year of 2024, Singaporeans were searching for sporting events, Taylor Swift and the latest toy craze - Labubu. This is according to tech giant Google's Year in Search 2024 list. The lists ...

As we near the end of 2024, Google’s Year in Search has revealed the most trending topics that captivated Hong Kong throughout the year, including "US Elections", Gen Z terms such as "SLDPK ...

Stellar Ace, a business arm of SMRT, and Singapore’s most connected out-of-home advertising company, has launched SkyWalk, a new large advertising format that spans eye-catchingly across 80-plus ...

McDonald’s Singapore has launched 'Collect Quest', an initiative designed to increase user engagement through first-party data in its mobile app. The campaign encourages users to complete ...