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Campaign US
1 天
WPP employees push back on return-to-office policy with petition
The petition reads: "WPP, the world-renowned advertising company, has recently implemented a policy of making employees ...
Campaign US
3 天
CES debut: Havas’ Superwomen report demonstrates a revolution in women’s healthcare
Havas released its latest trend intelligence report Superwomen at the 2025 Consumer Electronics Showcase this week, delving ...
Campaign US
1 天
Meta could soon be the largest misinformation platform in the world
On Meta, the risk of unchecked content moderation is massive, as all of Zuckerberg's platforms have three billion active ...
Campaign US
1 天
How four brands are aiding California wildfire evacuees
Both Uber and Lyft are offering evacuation rides for evacuees to reach designated shelters until January 15. Uber is offering ...
Campaign US
8 天
YouTube’s dominance and other podcast trends to watch for in 2025
As a result, YouTube is reshaping how audiences engage with audio content. No longer confined to traditional audio formats, ...
Campaign US
3 天
Canadian agency Cossette Media on the rise in global indie league
New York-based agency Known burst into seventh position after pharmaceutical marketing giant Moderna made the shop media ...
Campaign US
4 天
Halo Top ice cream is offering an intoxicating option to booze in Dry January
Which is why it’s unusual that Halo Top, which calls itself a “light ice cream brand,” has made its debut in the space, with ...
Campaign US
4 天
In the post-bankruptcy chapter of its story, JCPenney names Mischief as new creative agency
JCPenney, once a cornerstone of American retail, named Mischief @ No Fixed Address as its new creative agency, a move that ...
Campaign US
2 天
WPP mandates four days per week in office
WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...
Campaign US
1 天
‘Mild Mild West,’ the Tribeca Film Festival short bringing together the worlds of ...
Filmmaker Darren Aronofsky is known for movies that can feel “unsettling” (see Requiem for a Dream and The Wrestler). So it comes as no surprise that his advertising company, Chromista, recently ...
Campaign US
2 天
Publicis stock was top agency riser in 2024 as Omnicom and IPG fell
Publicis’ stock market capitalisation rose to €26.2bn ($27bn) at the end of 2024, making it the most valuable agency group by ...
Campaign US
2 天
Will the recent changes on X and Meta impact agencies’ media buys?
At the end of 2024, the Financial Times reported that Meta has plans to release AI-generated users on Facebook and Instagram.
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