Influencer marketing is another growth driver, contributing 18% to service revenues in FY24, up from 10% three years ago.

Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive ...

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing ...

As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify ...

With this refreshed campaign, Perfetti is reaffirming Centerfruit’s position as the go-to gum for anyone seeking an intense burst of fruity flavor. It’s a celebration of taste, creativity, and fun—all ...

Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive experiences, blending sensory thrills and efficiency to reshape consumer ...

Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.

The stack incorporates the technologies of research AI, generate AI, and predictive AI to help brands improve the ...

Following the recent ‘The Syllabus of Champions’, Sportz Village, a school sports organisation, has launched its latest ...

Contact Customer Support at campaignindia@haymarketsac.com or call +91 022 69047500 ...

The proposed guidelines reshape marketing with data localisation, requiring innovative compliance strategies to thrive in ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.