Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for ...

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across ...

For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter ...

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years — seamless omnichannel journeys that are flexible and responsive to ...

Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success.

Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025.

In a recent presentation for students at the University of Wisconsin-Madison, I encouraged them to expand the scope of their AI usage beyond the stereotypical applications like homework and social ...

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z.

Imagine walking through a supermarket. You’ve planned to buy bread, but now you’re standing in front of a display of snacks with a sign that reads, “Limited time only — Grab yours now!” Without ...

“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, ...

Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases. Seventy-seven percent of smart TV owners said they frequently make mobile purchases ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content.