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brandequity.economictimes.indiatimes
5 分钟
The Sound of Desire: How music shapes our interactions with luxury brands
We’ve all experienced the lure of an effective music playlist. Stores, hotels and gyms are actively influencing us right from ...
brandequity.economictimes.indiatimes
59 分钟
The Chosen’s Dallas Jenkins on the power of word-of-mouth
The Chosen, a pathbreaking television series about the life of Jesus Christ, has become the largest crowdfunded project in ...
brandequity.economictimes.indiatimes
7 小时
London toy 'shop' window where nothing is for sale
With its twinkling Christmas fairy lights and nostalgic array of vintage toys, the window of one London "shop" never fails to ...
brandequity.economictimes.indiatimes
19 小时
Shrinking US bar tabs signal little festive cheer for liquor makers
Shrinking US bar tabs signal little festive cheer for liquor makers. US drinkers spending less on expensive cocktails amid ...
brandequity.economictimes.indiatimes
19 小时
Parle Biscuits FY24 profit jumps twofold to Rs 1,607 cr
Parle Biscuits' advertising promotional expenses in FY24 were up 3.23 per cent to Rs 442.81 crore. This was at Rs 428.93 ...
brandequity.economictimes.indiatimes
19 小时
Luxury Western goods line Russian stores, three years into sanctions
Despite a barrage of Western sanctions and swathes of brands quitting Russia after the Kremlin launched its Ukraine offensive ...
brandequity.economictimes.indiatimes
20 小时
Cadbury loses royal warrant under King Charles III
Chocolate firm Cadbury said on Monday it was "disappointed" after losing its royal warrant for the first time in 170 years ...
brandequity.economictimes.indiatimes
20 小时
Chinese media hail consumption boost even as caution spurs rentals, not buying
The rise of the "rent, not buy" model has injected new impetus into the world's second-largest economy, the paper said in an ...
brandequity.economictimes.indiatimes
21 小时
Microsoft works to add non-OpenAI models into 365 Copilot products, sources say
Microsoft is integrating internal and third-party AI models into its Microsoft 365 Copilot. This aims to reduce dependence on ...
brandequity.economictimes.indiatimes
1 天
NCLAT sets aside plea filed against NCLT order approving sale of Reliance Broadcast Network
The NCLAT dismissed appeals against the NCLT's approval of Sapphire Media's bid for Reliance Broadcast Network Ltd. The ...
brandequity.economictimes.indiatimes
1 天
Google's proposed search result changes get thumbs up from EU airlines
Google has announced changes to its search result formats to comply with EU tech legislation. Airlines for Europe supports ...
brandequity.economictimes.indiatimes
1 天
Trump's TikTok love raises stakes in battle over app's fate
On Sunday, Trump had displayed his support for the app just days after meeting with TikTok chief executive officer Shou Zi ...
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