SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

Colorado football excels in NIL deals by leveraging media, branding, and financial opportunities for athletes under Deion ...

Deion Sanders is never one to shy away from addressing criticism directly, and that was on display after Coach Prime's Colorado registered a 34-7 victory over Arizona.

The Colorado Buffaloes football team, under the leadership of Deion Sanders, has faced intense scrutiny and high expectations ...

Call 'em The Odd Couple. In a lot of ways, probably most ways, these two couldn't be more different. But in some ways, ...

Coach Prime and Paul Finebaum have been going at each other this 2024 college football season. So far, the ESPN analyst and the Colorado head coach have taken turns jabbing at each other.

A faceoff at Allegiant Stadium between college football’s most storied program and its most attention-grabbing team is a ...

The Colorado Buffs just pulled off a huge win against Arizona, but somehow, all anyone's talking about is Coach Prime and his ...

The brand, rooted in social change, donates a portion of its profits to more than a dozen nonprofit organizations across America that empower youth.

Colorado head coach Deion Sanders doesn’t like to compare a team from the past to his current team, but he certainly ...

BOULDER, Colo. – Shortly before kickoff this year at Colorado home football games, the stadium starts to buzz with various ...

Shilo Sanders credited his father Deion Sanders for pushing him by being relentless in practice and making sure they fulfil ...