SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

Colorado football excels in NIL deals by leveraging media, branding, and financial opportunities for athletes under Deion ...

Deion Sanders is never one to shy away from addressing criticism directly, and that was on display after Coach Prime's Colorado registered a 34-7 victory over Arizona.

NCAA. Deion Sanders praises Barack Obama despite belittling comments about the Buffaloes NCAA. Obama throws shade at Coach ...

The Colorado Buffaloes football team is riding high after an impressive 34-7 victory over Arizona, a game where their defense shone brightly. For the first time ...

Coach Prime and Paul Finebaum have been going at each other this 2024 college football season. So far, the ESPN analyst and the Colorado head coach have taken turns jabbing at each other.

A faceoff at Allegiant Stadium between college football’s most storied program and its most attention-grabbing team is a ...

The Colorado Buffs just pulled off a huge win against Arizona, but somehow, all anyone's talking about is Coach Prime and his ...

A matchup against Coach Prime or another game against Michigan are a few of the latest bowl projections for the South ...

The brand, rooted in social change, donates a portion of its profits to more than a dozen nonprofit organizations across America that empower youth.

Deion “Coach Prime” Sanders has always been known for his high-energy leadership and focus on collective team efforts.

Following Saturday's dominant win over the Arizona Wildcats, Colorado football head coach Deion Sanders looked back at his ...