The Numerator survey round that TikTok falls in popularity through the generations: 76% of Gen Z use it, 40% of millennials, 36% of Gen X, and 18% of Baby Boomers.
Jasmine Enberg, an Emarketer analyst, cautioned creators that Lemon8 is also ByteDance-owned. Recent Lemon8 ads on TikTok also may be a sign that ByteDance is "hoping or betting" Lemon8 slips through ...