When “Weird Barbie" became an unexpected breakout hit of the “Barbie" movie last year, Mattel kicked its new supply chain strategy into action. The toy maker accelerated the doll’s design ...
Mattel has released its first Diwali Barbie just in time for Deepavali, also known as the Festival of Lights and which falls on Oct 31 in Singapore. The American toy company’s latest doll was ...
After 2023's smash success of Greta Gerwig's "Barbie," Kreiz has become one of the most intriguing figures in Hollywood. Kreiz, who arrived at Mattel in 2018, is credited with turning the toy ...