Brand architecture is creating sub-brands and models from a leading brand. Here are some examples of brands built by sub-brands and models. Brand architecture is how a business manages and markets the ...

Caterpillar Inc. has a portfolio of brands offering machines, engines, components, services and solutions to meet the unique needs of a variety of industries and customers around the world. The ...

99 Brand is dropping a new mystery flavor this month with a chance for fans to win $9,999.99. If you guess the right flavor and are the 99th caller, you could win $9,999.99. That’s the premise ...

The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z. Nods to iconic film and TV like “Gilmore Girls” and ...

Tata retains title of India’s most valuable brand at a valuation of US$ 28.6 billion ...

Some fans commented that with this, Belal Muhammad has officially made it to Hollywood and is now being called a superstar.

Along with coveted cleansers, serums, moisturizers, and more, the best skincare brands offer many effective treatments that make creating customized routines a no-brainer. With so many routine ...

Brand naming deserves more careful thought and strategy. After all, your business name will likely stick around for a long time - Pick a good one! What's in a name? A lot, actually. The right brand ...

For 125 years, the Olympic Games have conveyed a message of inclusivity, universality and hope. It was time to bring together these timeless values in a comprehensive Olympic brand identity that is ...

Keep your caramel-colored wool coat and update your cozy sweater collection. Here are some brands to check out this fall, from Salt Lake City to Los Angeles, Australia, and beyond. Luxury brand ...