Explore all-weather tire trends, regional sales growth, and how tire dealers can meet consumer demand in 2024.

Yokohama Rubber recently hosted a groundbreaking ceremony for its new passenger car tire plant in Hangzhou City, China. Local government officials joined Yokohama Rubber Chairman and CEO Masataka ...

HIRATSUKA, Japan — Yokohama Rubber Co. Ltd. (YRC) is planning to close its Prague, Czech Republic, off-highway tire factory by June and move production of cross-ply OHT to other plants. The plant, ...

For all-season and winter tires ... Uniroyal, Vredestein, and Yokohama. A tire must excel at performance and safety in our tests to earn a Consumer Reports recommendation, a distinction noted ...

Replacing summer tires can cause sticker shock. Do you wonder if switching to less expensive, longer-lasting all-season tires makes sense? Or maybe you’re thinking of replacing your all-seasons ...

The Spanish ex-Formula 1 driver is set to partner Yoshiaki Katayama aboard the Yokohama-shod No. 6 Ferrari 296 GT3 again ...

The ride, handling and safety of your vehicle depend greatly upon the tires it rides on. Poor-quality tires may prevent you ...

Driving through snow and ice this winter? You'll be safer if your tires display this small (but important) symbol.

The tire has set a new performance standard for all-season tires, making it the perfect ... its Off-the-Road ("OTR") tire business to The Yokohama Rubber Company, Limited (TYO: 5101) ("Yokohama ...

Exploring the great outdoors? Discover the top all-terrain tires for the ultimate on- and off-road performance to get you to ...

All-season UHP tires are also gaining popularity, indicating a directional shift toward multi-condition suitability. Segmental and Regional Market Insights The racing cars segment holds ...