PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I give you a makeup artist-approved moisturizer, an eight-second hair treatment, and an exfoliating mitt to get rid of dead ...

SHOPPING: An at-home IPL device is delivering a 98 per cent hair reduction in just four weeks according to shoppers. And we ...

As an E! Shopping Editor, I make tons of Amazon orders. While everyone talks about the viral products, these underrated game-changers I tried this year are the hidden gems that deserve more attention.

Welcome to the decade where you get a little ~thrill~ out of a customizable memory foam pillow and cozy $29 Lululemon legging ...

As the science of skin care continues to expand, some of those advances have landed directly in consumers’ hands. Is that a ...

As every one of you goes through life, you pick up a bunch of little pearls of wisdom that make your day-to-day routines a ...

Can you color your hair while pregnant? "Most experts think that using hair dye during pregnancy is not toxic for your fetus, ...