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Younger teens showed a similar trend, with 80 percent of 10th graders ... This covers popular brands like Zyn as well as products like Dryft, Loop, Lyft, Nordic Spirit, On!, Rouge, Rush, Velo ...
One might look at digital media around these platforms in a similar way -- although not exactly comparable -- to the historical trend of cable TV when it comes to teens and young adult viewers.
Zeroing in on the teenage demographic, Piper Jaffray said that Apple ended up as the “top-listed consumer brand for teens,” with the company’s AirPods as the most-requested product.