What's red and blue and dull all over? Our creative director makes an argument for why purple is confused and indecisive.

Purple has gained quite a reputation for being a bit different from other bed-in-a-box brands. This is mostly because of its unique "GelFlex Grid" top layer. I slept on a Purple mattress for five ...

Around 2 inches of the brand's special Hyper-Elastic Polymer, laid out in a grid formation. This is the primary layer that distinguishes it from the other two Purple Hybrid mattresses -- each ...

Elle Fanning channeled old Hollywood glamour at the 2025 National Board of Review Awards Gala held yesterday in New York. The "All the Bright Places" star stepped out in a pair of colorful Valentino ...

An often daring and nostalgic hue, purple is the unexpected, need-to-know-about shade right now, and the latest paint brand to cement that is Sherwin-Williams. Its November Color of the Month ...

Learn more I've tested seven Purple mattresses over the years, and I've grown fond of the brand. I was initially apprehensive about its signature GelFlex grid, which is found across all of its ...

The Color Purple's trailer, though revealing a snippet ... 94% of all consumers are more likely to be loyal to a brand when it commits to full transparency. Thirdly, transparency reduces a ...