Starbucks releases its preliminary results, and things aren't looking up. On Tuesday, nearly two months after Niccol began ...
The java chain reported sales that fell for the third quarter in a row and suspended its guidance for the full fiscal year ...
Starbucks CEO Brian Niccol said Tuesday that he wants to make changes for the company's baristas by addressing staffing and ...
Can Starbucks clean up its tarnished coffee crown? You will soon have a better view of the company's turnaround plans.
Starbucks has been under pressure for awhile. Following two quarters of consecutive declines in sales and a stock price that ...
CEO Brian Niccol said the chain will address issues with its complex menu, pricing architecture and mobile order and payments ...
Starbucks posted a horrible quarter and suspended its forecasts. Customer dissatisfaction resulted in a sharp decline in same ...
Oct 22 (Reuters) - Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the ...
As part of the communication strategy, Niccol said Starbucks must reintroduce itself. “We’re fundamentally changing our ...
Traffic fell 10% during the fourth quarter, according to preliminary earnings released Tuesday by the coffee shop giant.
Starbucks said Tuesday it was suspending its annual forecasts as new CEO Brian Niccol looks to turn around the coffee giant ...