Real estate investment trust Simon is launching a national advertising campaign aimed at bringing new generations to its shopping malls. The marketing effort, called “Meet Me @themall ...
In the past few years, you may have heard that malls are dying, fueled by the rise of e-commerce and younger generations’ access to smartphones. Simon Malls, the largest owner of shopping malls in the ...
Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen Z’s enthusiasm for in-person shopping and all things retro. The campaign is now live on ...
Simon Properties is banking on the shift in lifestyle that offers more meetups offline and malls are a major attraction if they're upgraded and technologically advanced to make shopping fun again ...
The owner of Pittsburgh Mills mall has built a real estate empire by buying dying malls and letting them deteriorate before selling off property and walking away, leaving helpless communities in its ...