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Hit or miss: Can Cipla’s ORS stir up the $14.9bn beverage market?
Shivam Puri, CEO, Cipla Health, discusses the brand proposition of Prolyte ORS, the strategy for achieving the Rs 1,000-crore ...
Richard Cash, Whose Rehydration Therapy Saved Millions of Lives, Dies at 83
His treatment, developed with David Nalin, was elegant in its simplicity, which made it accessible to people and countries ...
Why rehydration is so important for cold & flu season in Canada
Pedialyte is formulated to help prevent dehydration and replenish fluids and electrolytes more effectively than common ...