Financial terms were not disclosed. The deal was described in a statement by Redwood Empire Whiskey – part of US wine-and-spirits group Purple Brands – as a “pivotal investment”.

Sonoma County-based wine and spirits marketer Purple Brands, with annual volume of 400,000 cases, has acquired Dave Phinney’s Savage & Cooke distillery on California’s Mare Island, SND has learned.

Purple's mattresses have grown beyond their online-only beginnings, now being sold in many mattress stores, and the brand owes much of its reputation to its unique "GelFlex Grid" layer.

Purple vs casper mattress face-off Many traditional mattresses brands have a bewildering array of products, and it can be very difficult to choose between them. Purple, however, keeps things ...

Lets just pick purple and call it a day. And when brands settle for indecision, they miss out on making an emotional impact. Decisiveness drums up emotion. Red energizes a brand; blue soothes it.