Lionel Messi's drink brand, Más+ by Messi, has filed a lawsuit against Prime Hydration, the sports drink company co-founded ...

Vera's legal battle is beginning, but Prime is still dealing with another class action suit from 2023 alleging a flavor of ...

It's got coconut water, which provides sugar but not as much as "traditional sports drinks". Prime also contains electrolytes - minerals that can be lost from the body through sweating.

Mas+ by Messi has hit out at Prime Hydration, claiming they sent a cease and desist to the rival hydration drink brand.

YouTubers KSI and Logan Paul have branched out into crossover boxing and (in Paul's case) professional wrestling, so a sports drink seems like a natural extension of their shared sporting pursuits.

YouTube and boxing stars KSI and Logan Paul launched Prime in January 2022 and produce a variety of energy and sports drinks containing varying levels of caffeine, electrolytes and micronutrients.

Federal regulators are scrutinizing the wildly popular energy drink Prime, backed by superstar YouTubers Logan Paul and KSI, following reports that the beverage is a hot commodity among children ...

The hydration drink “Mas+ by Messi” made in collaboration with soccer superstar Lionel Messi doesn’t infringe the look of influencer Logan Paul’s company’s “Prime” energy and hydration drinks, ...

Back in March of 2024, the Los Angeles Lakers announced a new partnership with PRIME Hydration to become the official sports drink of the franchise. PRIME was started by YouTubers Logan Paul and ...