KSI is a popular YouTube content creator, comedian, rapper, as well as a professional boxer. He is among the richest YouTubers and co-founder of the energy drink company Prime Hydration.
YouTube and boxing stars KSI and Logan Paul launched Prime in January 2022 and produce a variety of energy and sports drinks containing varying levels of caffeine, electrolytes and micronutrients.
Lionel Messi's drink brand, Más+ by Messi, has filed a lawsuit against Prime Hydration, the sports drink company co-founded by influencers Logan Paul and KSI, alleging "anti-competitive" behavior. On ...