The Coca-Cola Company today reported third quarter 2024 results. "Our business continues to demonstrate resilience in the ...

The global paper bottles market is poised for significant growth over the next decade, with the market size projected to ...

I've been sober for almost a year, and love Halloween theme parks. I was surprised that they're even more fun — and scarier — ...

Personalised packaging has emerged as a powerful tool for brands looking to connect with consumers on a deeper level.

If the tale of New Coke is enough to send shivers down your spine, then you know how vital accurate market research numbers are. While Coca-Cola has never admitted to just how much they lost as a ...

The campaign involved replacing the Coca-Cola logo on bottles and cans with popular names and phrases, encouraging consumers to find and share personalised Coca-Cola products. This increased brand ...

My water bottle is attached to my hip. I carry it around the house all day, leave it by my bedside at night, and take it with me pretty much whenever I go on errands, walks, and trips. Before I ...

Composite image of young people looking at a bottle of Coca-Cola. The second-largest drinks company in the world ditched its Spiced brand in September. Composite image of young people looking at a ...