The modern perm will give your hair body and texture with minimal effort. Here, stylists share their best tips for taking ...

Let us explain. Perms can be carried out to transform straight hair into permanent spirals and curls. They work by using chemicals to break and reset the hair bonds into waves or curls.

I f when the idea of perms—a chemical treatment that utilizes heat to change the texture of hair—comes to mind, you immediately think of the 1980s and 1990s, you're not alone. Celebrities like ...

Reasons for making the change to a perm vary, including wanting to conceal hair loss and thinning, being tired of longer hair getting in the way, or simply to try a new look. The root of this trend ...