With the goal of enduring for “another 170 years as a family-owned, purpose-driven brand,” Orvis is laying off 112 employees (about 8% of its workforce), closing some stores and dropping its iconic ...
In an official statement, Orvis President Simon Perkins laid out a new plan for the future of the company, which has been making and selling fishing rods in Vermont since 1856. While Perkins ...
The Encounter combo reel was surprisingly smooth for a plastic composite fly fishing reel and performed well, making it the best beginner fly rod. The Orvis setup stripped line in swift water ...
Despite the reductions, Perkins said, “the core of our brand identity — fly fishing, wingshooting and conservation — has never been stronger as we build forward.” Orvis was founded in Manchester in ...
Perkins also brings a perspective shared by many of his customers, having spent more than a decade as a hunting and fishing guide in Montana. Since joining Orvis, he has worked to diversify fly ...