Why does everyone want to compare Black women, especially powerful ones like RiRi and Bey? Well, we decided if people want a comparison, it's best we do it.
Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.
Fans of Matilda Djerf say they feel let down by accusations of a "toxic work culture" within her clothing ... launched the brand in 2019 and it quickly became popular with young women.