The ultra-rich? They’re not about flaunting logos; they’re all about quality, craftsmanship, and exclusivity that speaks for ...

where luxury brands are having to look further and further ahead of the current, just to stay afloat. Over the last 50... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use ...

The term “quiet luxury” has only been around since 2023. It is defined as “a lifestyle characterized by understated elegance.

However, our GWI data shows that quality (19%) trumps brand reputation (13%), indicating that luxury brands can no longer solely rely on their logo to drive consideration and purchase. So, what ...

Sisters Lizzie Means Duplantis and Sarah Means found white space in the market for fashion-forward luxury cowboy boots, ...

Logos for university groups—also known as logo signature extensions or unit-specific lockups—follow a standardized and consistent visual hierarchy that supports the University of Colorado brand while ...

Uncover the secrets of effective logo design, from font psychology to essential tools, for a brand that stands out. Insights ...

Luxury brands like Porsche and Lamborghini are driving ... all the additional amenities and the right to splash the brand's logo across the building. But in crowded cities like New York or Miami ...

For student groups that would like a logo expressing their connection to the University of Colorado Boulder, the university allows student organizations in good standing to receive a set of ...

Here lies the roadmap to mastering online brand presence with actionable advice from the field’s leaders. An often-overlooked ...

Loro Piana debuted the Loom Bag for Spring/Summer 2024, and (to the surprise of no one) it is quietly but quickly becoming ...

The collectibles scene has expanded into jewelry, sneakers, wines, and other unconventional categories; Dictador The Arthouse ...