With its 4+ and Duplo collections, Lego is aiming to appeal to younger audiences and has revealed six themed pieces based on the well-liked children's TV show Bluey. The partnership supports Bluey's ...
The firm also makes more than 140 elaborate sets, some with thousands of pieces, for adult fans of Lego (AFOLs), who now account for one-fifth of sales. But competing with the online world for ...