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Lego is reinventing its iconic brick sets and keeping the toy industry afloat
At a time when toy companies are struggling to match the massive gains of pandemic-era sales, Lego is growing rapidly. The ...
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A brief history of LEGO
LEGO was founded in 1932 by Danish carpenter Ole Kirk Kristiansen, starting with wooden toys. The modern LEGO brick design ...
Can Lego remain the world’s coolest toymaker?
The Venus de Milo; “Mona Lisa"; 250 skulls on a mirrored wall; a six-metre Tyrannosaurus rex. You can see all this and more ...
Lego bricks have won over adults, growing its $10 billion toy market foothold—and there’s more to come
Lego launched its adult-focused category. Adults also introduce kids to Lego, making them a group critical to the Danish ...
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LEGO: The Kristiansen Legocy
The LEGO Group harbored the inspiration of our ... Ole Kirk did what any sane man would in his situation — he began his wooden toy business. Initially, his venture was having a hard time making ...
Lego has an IP problem
Lego’s most iconic sets are all about open, creative play, so why is the brand leaning so hard into IP? Lego recently ...
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12 top-selling toys — from Barbie to Lego — to grab at Walmart before they're gone
The brand is known for its imagination-friendly wooden toys and this six-piece cleaning ... Another classic kid mashup, this 258-piece Lego set helps superhero fans build their very own Spider ...
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Lego is reinventing its iconic brick sets and keeping the toy industry afloat
At a time when toy companies are struggling to match the massive gains of pandemic-era sales, Lego is growing rapidly. The Danish company saw revenue jump 13% in the first six months of the year ...