Including Lego flowers, Marvel, Star Wars, and so much more Even though the holidays are winding down and your tree is stored ...

Lego launched its adult-focused category. Adults also introduce kids to Lego, making them a group critical to the Danish ...

Lego has worked with hundreds of other partners to translate the likes of Harry Potter, "Lord of the Rings," "Ghostbusters," ...

These days, LEGO is for all ages. But not so long ago, it was exclusively targeted at kids. The AFOLs (Adult Fans of LEGO) always existed, but sets targeted at them are a fairly recent phenomenon.

From Barbie to Furby, Lego to Lol Dolls, here are the very best toys for children this year (if the kids somehow haven’t told you already) Other key trends this year, according to Dennett ...

Jellycat and Lego are officially topping the most popular charts for Christmas 2024. Here are some of the best deals ...

Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on ...

The high street giant is also offering up to half price on a range of selected toys ... younger kids, the K'NEX Beginner Building Set 40 Model is available for £20.99. Or you can buy LEGO sets ...

As if by magic, Argos has made the price of this Harry Potter Lego set drop by ... a firm favourite with your kids, you’ll be pleased to hear this Paddington soft toy is reduced by 20 per ...

The lack of kids movies, in particular, meant toy companies were not producing as many new action figures, roleplay items and other movie tie-ins. But in 2023, Lego offered 780 products ...