Business Insider5y
How Le Vian made chocolate diamond jewelry popular and expensive
Narrator: That's Eddie LeVian. He's the CEO of Le Vian Corp. Le Vian trademarked the name Chocolate Diamonds in 2000, giving it a monopoly on the market for these particularly named brown diamonds.
Eagle-Tribune9d
Jared Jewelers Unveils Exclusive Launch of the Le Vian Silhouette™ Collection
With signature elongated gemstone cuts, these pieces were thoughtfully designed for the discerning Jared consumer who values ...
Business Insider2y
Why pearls, black opal, and chocolate diamonds are so expensive
In 2000, jewelry company Le Vian capitalized on the underappreciated naturally brown diamonds by trademarking the name Chocolate Diamonds. Soon after this rebranding, Chocolate Diamonds took off.
Business Insider India5y
Chocolate diamonds weren't always valuable. Here's how they went from cheap rocks to adorning Rihanna's $130,000 Grammys necklace.
Narrator: That's Eddie LeVian. He's the CEO of Le Vian Corp. Le Vian trademarked the name Chocolate Diamonds in 2000, giving it a monopoly on the market for these particularly named brown diamonds.
Joplin Globe9d
Jared Jewelers Unveils Exclusive Launch of the Le Vian Silhouette™ Collection
Visit any Jared location this fall to experience the elegance and modern sophistication of Le Vian Silhouette™. Designed to captivate the next generation of jewelry lovers and to exude ...