Brand architecture is creating sub-brands and models from a leading brand. Here are some examples of brands built by sub-brands and models. Brand architecture is how a business manages and markets the ...

According to reports, the flavor is reminiscent of strawberry, with one person saying that it reminds them of Skittles. Fans ...

L-R: Business and management consultant Edward Esen; International President, Higher Impact Club (HIC), Engr. Salvation Alibor; Former President (HIC), Dr. Innocent Ekeleme; Consultant Ijeoma ...

99 Brand is dropping a new mystery flavor this month with a chance for fans to win $9,999.99. If you guess the right flavor and are the 99th caller, you could win $9,999.99. That’s the premise ...

Brand naming deserves more careful thought and strategy. After all, your business name will likely stick around for a long time - Pick a good one! What's in a name? A lot, actually. The right brand ...

The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z. Nods to iconic film and TV like “Gilmore Girls” and ...

Along with coveted cleansers, serums, moisturizers, and more, the best skincare brands offer many effective treatments that make creating customized routines a no-brainer. With so many routine ...

For 125 years, the Olympic Games have conveyed a message of inclusivity, universality and hope. It was time to bring together these timeless values in a comprehensive Olympic brand identity that is ...

We tested numerous milk frothers to learn everything you need to know about making the perfect morning latte right at home.