Gatorade's foray into electrolyte-infused water has caused an unenviable uproar after many consumers called out the iconic ...

Gatorade has been branching out into new categories, including unflavored water, to keep up with consumers' changing tastes and tougher competition. Rivals like Prime Energy and Coca-Cola's ...

Baxter, which makes around 60% of the IV solutions used in the US daily, announced that it has restarted its ...

In the game Bolt had to drink Gatorade to enhance his performance while water slowed him down. Attorney General Xavier Becerra said the game made "misleading statements" about water. The app was ...

Jeffrey Laperuta, 75, knows. He has volunteered at the Mile 3 fluid station of the New York City Marathon every year since ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

A lovely little bay in Sydney Harbour has undergone a bit of an aesthetic change after the deep blue water lapping at the ... become the colour of forbidden Gatorade after the coloured substance ...

So the question to answer is: on a typical day, would I drink Gatorade Fast Twitch over a cold can of Hamm’s? Weird comparison, but sure. I’d probably drink some, cut with water, on the way to ...

"Gatorade is pioneering a new approach and making one-to-one personalization a reality with generative AI, leveraging Adobe Firefly Services to deliver highly customized water bottles and unlock ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...