Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

Gatorade has become one of the most popular sports drinks in the world, known for its bright colors and flavors as much as for its ability to hydrate you and replenish electrolytes. A lot of ...

While Orange, the brand's second flavor, was released in 1969, Gatorade now features hundreds of products and flavors to ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage (or food) that pairs well with sports. Yes, even ...

The recipe is simple: One part Gatorade “glacier freeze” flavor (it’s light blue) and one part red wine (priced at $12 or less a bottle). Across social media, users are posting their own ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

In a landmark deal that showcases his meteoric rise, Duke freshman Cooper Flagg has signed an NIL agreement with Gatorade, making him the first male college basketball player to pa ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...