Gatorade's decision to discontinue the Lemon Ice flavor probably came as a shock to those who widely considered Lemon Ice ... Snow's discontinuation is crystal clear: Customers absolutely hated ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

Gatorade was invented at the University ... and the desire for a less saccharine profile. To be clear, I still don't like ...