This week we chat with Gauri Sarma, Founder of Be Athletica, a UAE-based activewear brand. Known for its subtle not to the ‘90s, there's something for everyone.
Are you tired of jumping on the latest fashion bandwagon, only to feel like your wardrobe is outdated within 2 weeks? Well, you’re not alone. This year, in 2025, we’re seeing an even bigger shift ...