If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

What's behind the often cryptic symbols used by historic watchmakers? Here are some that are particularly interesting or ...

Generative AI is still wonky mimicking advertisers’ style guidelines, but these marketing tech startups are working on it.

Businesses project professionalism and reliability by aligning key brand elements—logo, tone, color scheme, ethics, and overall aesthetic—with their target audience. Incorporating these into your ...

But including your own brand logo on your clips is fine ... Reels with the TikTok logo if you’re looking to reach a broader ...

The city first paid Illinois-based Perkins & Will $201,000 to handle the project, which it did until the beginning of 2024, ...

After watching so many logos from the ’80s, Petrenjko says that reinterpreting current branding comes naturally to him. “I usually start by creating a few concepts in Illustrator and, as I design, I’m ...

In recent years, it's often seemed like Tesla CEO Elon Musk has been too busy auditioning for the role of the next James Bond ...

Painted Mural or Display category was Coke and VML for the 'Thanks for Coke-Creating' campaign. Here is the award-winning ...

The Boots own-brand 17 beauty advent calendar is packed with products that'll have your entire beauty routine covered - and ...