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a new report from NielsenIQ reveals. Larger appliances, panel televisions, smartphones, and laptops emerged as leaders in this growth, especially around Diwali, driving 60% of the festive sales total.

The latest GDP figures come as a blow to Rachel Reeves, the chancellor, who said she was not "satisfied with the numbers".

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The sales during the combined period of the week of Diwali and the week prior between October 21 to November accounted for 60 per cent of the festive sale.