Consumer brain fatigue is something to be avoided when shopping as you are less likely to make good decisions.

Success is predominantly achieved by taking several incremental steps toward a goal. For example, if your goal is to be an ...

“If it does, then that gives us more clues about how to interpret people's reports of cognitive changes and, potentially, how ...

Again and again, I ran smack into the cognitive dissonance that characterizes Election 2024. How many examples do you want?

It's possible to intentionally become more conscientious, open and agreeable by using simple cognitive-behavioral techniques.

By understanding how loss aversion operates, we can begin to identify its effects on our choices and implement strategies to ...

New research from the University of Toronto found that childhood neglect, even in the absence of childhood sexual abuse and ...

Psychologists refer to this as the “peak-end rule”: People tend to prioritize remembering the peaks (i.e., the most exciting ...

The 2025 APS Annual Convention is an international psychological science conference that features presentations from all ...

Teaching: With help from lesson plans on reframing, students might find that uncertainty can have a surprising bright side.

Americans from both sides of the political spectrum should be alarmed by Trump’s words and behavior. The nation must confront ...

Regular exercise is generally good for us, but the ins and outs of how to work out, and how long for, is still a matter of ...