A reader is unimpressed by Microsoft’s new ‘This is an Xbox’ marketing campaign and insists that Xbox has already gone third ...

Microsoft’s latest holiday marketing campaign is all about how you can play Xbox games even without the actual console. “This ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

Microsoft has rolled out a new ad campaign called "This Is An Xbox." The basic takeaway is that, as Microsoft has been saying for years, you don't have to buy an Xbox to play Xbox. That's because ...

We're now at a stage where the Xbox Series X and Xbox Series S are fully current-generation consoles. Not only do they both have solid libraries of games, but they are also a lot easier to buy ...

Xbox promises more consoles and devices for fans. Find out what Phil Spencer, head honcho of Xbox, said about the future of ...

However, a new marketing campaign from Xbox might focus on removing the idea of an Xbox being just another console. A new post on the Xbox Wire has highlighted a new campaign dubbed This is an Xbox.

I'm going to level with you - there are very few practical reasons why I would buy an Xbox console these days ... For instance, the brand new Digital Edition of the Series X is up for grabs.

Many have declared that the “console ... Does a new device really give you a unique experience on screen in some way? [It’s] less like the old days, going from the original Xbox to 360 ...

A new “This is an Xbox” campaign is launching today to position the Xbox brand as a way to play games across multiple devices, instead of just an Xbox console. “This Is an Xbox invites ...

Xbox ran an ad showing off everything that is now an Xbox, and while some fans are worried this means the company is ...

Microsoft has launched a new marketing campaign called “This is an Xbox.” The core concept of the campaign is that Xbox is no longer a singular console, but is now closer to an ecosystem ...