As time goes by, the way we approach makeup can evolve beautifully. Women over 50 have unique beauty needs and preferences ...

In this edition of Makeup Diaries, we take a deep dive inside the cosmetics bag of Grammy award-winning singer and songwriter Victoria Monét to learn more about her holy grail products, makeup ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

As a seasoned makeup artist, I’m constantly on the hunt for the holy grail of beauty products, the ones that make my heart ...

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...