Building brand love can generate stable profits for enterprises. Although the marketing literature points out that aesthetic factors contribute to establishing the relationship as a trigger, to what ...
The Swedish womenswear brand that works with natural and sustainable fabrics will open its first store in May in Harrods' newly refurbished womenswear department.
His signature aesthetic style, usually entailing traditional menswear that has ... ‘Issey Miyake’ is a household name. Inarguably the most important of Japanese clothing brands in this (and probably ...
There are many different brand names, but they all have one thing in common: they make it easy to identify what type of product you're buying. When you start a business, one of your most important ...
Brand naming deserves more careful thought and strategy. After all, your business name will likely stick around for a long time - Pick a good one! What's in a name? A lot, actually. The right brand ...
This week, Emirates Woman speaks to Ellie Clark, the founder of Capala Swim, on how she launched her brand. Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak ...