Conflict diamonds under the Kimberley Process are defined ... “Millennial consumers are looking for more than the 4Cs [the classic Cut, Carat, Clarity and Color],” says Linnette Gould, head ...
“Aside from style and preference, the top considerations when diamond shopping is the 4Cs of Diamond Quality,” Barnett explains. “GIA actually developed the 4Cs – Color, Clarity, Cut and ...