Halo CMM incorporates an innovative set of technologies that empower local markets to use data assets like panels and exposure events to create measurement reports that are available via a set of Halo ...

X accuses several major companies of taking part in a large-scale advertising boycott after Elon Musk purchased the social ...

Tyson Foods was added to a list of retailers being sued by X, the social media platform formerly known as Twitter.

The new defendants added into the legal filing included Lego, Nestlé, Tyson Foods, Abbott Laboratories, Colgate-Palmolive, ...

The suit, which was filed last year in a federal court in Texas, initially targeted the boycott organizer, the World Federation of Advertisers, along with companies including CVS and video ...

The company formerly known as Twitter first filed the lawsuit against the World Federation of Advertisers and its brand safety initiative the Global Alliance of Responsible Media in August 2024.

High stakes for digital ad industry as X's case challenges major advertisers' collective bargaining power. The World Federation of Advertisers (WFA), CVS Health, Mars, Ørsted, and Twitch are also ...

The complaint alleges that members of the Global Alliance for Responsible Media (GARM), a now-defunct initiative from the advertiser trade body the World Federation of Advertisers (WFA), illegally ...