Bangkok, Thailand – October 23, 2024 – Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now ...
New Delhi, India – October 21, 2024 – Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now ...
Jeśli istnieje wspólny wątek w wielkich historiach marketingowych z ostatnich kilku lat, to jest nim to, że zwycięstwa i porażki są mierzone w kategoriach wyników biznesowych, a nie wskaźników zużycia ...
During June, streaming audiences in Mexico increased by 1.4 percentage points compared to the previous month, accounting for 19% of TV viewing time. In addition, Netflix increased by 1.1 share points.