Bangkok, Thailand – October 23, 2024 – Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now ...

New Delhi, India – October 21, 2024 – Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now ...

Jeśli istnieje wspólny wątek w wielkich historiach marketingowych z ostatnich kilku lat, to jest nim to, że zwycięstwa i porażki są mierzone w kategoriach wyników biznesowych, a nie wskaźników zużycia ...

如果说过去几年的重大营销事件有什么共同点的话，那就是以业务成果而非媒体消费指标来衡量输赢。当然，二者缺一不可，但太多的营销人员只关注眼前的事情--他们的媒体计划和渠道选择--最终忽略了全局。 营销对销售、客户获取、业务运营、客户体验 ...

ESPN and ESPN2 each deliver monthly increases over 100% to help drive Disney.

During June, streaming audiences in Mexico increased by 1.4 percentage points compared to the previous month, accounting for 19% of TV viewing time. In addition, Netflix increased by 1.1 share points.

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In September, audiences in Mexico decreased their streaming usage by 1 point compared to the previous month, accounting for ...

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