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More About Advertising
2 天
MAA 2024 Review of the Year: what’s creativity got to do with it?
No prizes for guessing this year's big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the ad ...
More About Advertising
1 天
Happy holidays from everyone at MAA
As the year draws to a bumpy close for many in business - optimism in the US contrasting markedly with more, mostly ...
More About Advertising
2 天
Polly McMorrow exits IPG’s McCann – joining Brim start-up looks likely option
It's hardly surprising that some senior IPG execs are contemplating pastures new with the mooted takeover by Omnicom and now ...
More About Advertising
5 天
Ultimate Christmas dilemma: Iberia airlines puts travellers to the test
Every Christmas there's a standout airline ad, and this one by McCann Madrid for Iberia Airlines takes the prize for 2024. At ...
More About Advertising
12 天
MAA ad holding company, media agency, US agency and advertiser of the year
Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis Groupe ...
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6 天
Zoopla’s sweaty take on moving house
More (property) moving tales: this time Lucky Generals for Zoopla. As with Neverland for Rightmove, it's easy to see why ...
More About Advertising
5 天
MAA Ad of the Week: DFS ‘let your bum do its thing’ from Pablo
Remember when post-Christmas winter sales were a big thing? People queuing up all night to bag a sofa, I seem to recall Next ...
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8 天
RehabAI’s Callum Gill: AI’s verdict on the Christmas ads
Teams spend months, sometimes even years, planning and perfecting creative campaigns and content. From initial strategy and ...
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9 天
Landor: brands need to be not just recognisable, but deeply felt
The days of meticulously crafted campaigns, broadcast from the ivory towers of Madison Avenue, are over. Consumers are no ...
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7 天
Make My Money Matter enlists Benedict Cumberbatch to put out a rather large fire
Make My Money Matter is trying to persuade us to persuade pension funds not to invest in companies trashing the rain forest, ...
More About Advertising
15 天
Waypoint’s Matt Lacey: how the ad world will look after Omnicom/IPG
Omnicom’s acquisition of IPG is a massive piece of news just as the industry slows down for Christmas. But what does it mean?
More About Advertising
7 天
Live out the ultimate CMO life. But first, survive the agency party
Here's the official trailer for CMO 25, the ultimate marketing leadership simulator for PS5 and XBox, which comes with some ...
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